PRESS RELEASE ANNOUNCEMENT OF THE 100 SHORTLISTED NOMINEES FOR THE 50 MOST INFLUENTIAL SIERRA LEONEAN WOMEN AWARDS 2025 The organizing committee of the 50 Most Influential Sierra Leonean Women Awards is proud to announce that the list of the Top 100 Shortlisted Women for the eighth edition of the Awards will be officially released today,

Entering a reality TV show is more than just entertainment — it’s a once-in-a-lifetime opportunity to build a personal brand that can open doors to endorsements, fame, and long-term influence. However, without a solid strategy in place before stepping into the spotlight, many contestants lose control of their image, message, and impact. Here are five

The much-anticipated Housemates Salone Season 4 has officially launched, bringing a fresh wave of excitement to Sierra Leone’s entertainment scene. Dubbed the “Higher Level” edition, this season promises intensified drama, strategic gameplay, and a grand prize that surpasses all previous seasons. A Grand Prize Like Never Before In a significant upgrade, the winner of Season

As a Public Relations (PR) specialist who has worked with a variety of brands, influencers, media platforms, and public personalities across Sierra Leone, I’ve come to understand that effective communication can define the trajectory of any public figure—especially politicians. In our country, where public sentiment can shift rapidly and political trust is often fragile, PR

In Africa’s rapidly growing startup ecosystem, visibility and trust are two key ingredients for success. With limited budgets and increasing competition, African startups must leverage effective public relations (PR) strategies to build strong reputations, attract investors, and engage their audiences. This article outlines the Top 10 Public Relations Strategies for African Startups that are cost-effective