PRESS RELEASE ANNOUNCEMENT OF THE 100 SHORTLISTED NOMINEES FOR THE 50 MOST INFLUENTIAL SIERRA LEONEAN WOMEN AWARDS 2025 The organizing committee of the 50 Most Influential Sierra Leonean Women Awards is proud to announce that the list of the Top 100 Shortlisted Women for the eighth edition of the Awards will be officially released today,

Entering a reality TV show is more than just entertainment — it’s a once-in-a-lifetime opportunity to build a personal brand that can open doors to endorsements, fame, and long-term influence. However, without a solid strategy in place before stepping into the spotlight, many contestants lose control of their image, message, and impact. Here are five

The much-anticipated Housemates Salone Season 4 has officially launched, bringing a fresh wave of excitement to Sierra Leone’s entertainment scene. Dubbed the “Higher Level” edition, this season promises intensified drama, strategic gameplay, and a grand prize that surpasses all previous seasons. A Grand Prize Like Never Before In a significant upgrade, the winner of Season

FOR IMMEDIATE RELEASE May 5th, 2025   Afrikonet.sl Set to Launch on May 10th: Sierra Leone’s Premier E-Commerce Platform Goes Live   Freetown, Afrikonet.sl, Sierra Leone’s premier online marketplace, is set to officially launch on Saturday, May 10, 2025, ushering in a new era of digital commerce in the country.   The launch, scheduled to

Guaranty Trust Bank (SL) Ltd. has been made aware of a misleading social media post alleging that the Bank of Sierra Leone intends to shut down its operations due to purported account falsification and conspiracy. The Bank categorically denies these claims, asserting that they are entirely baseless and aimed at tarnishing its reputation and that

Freetown, Sierra Leone – In a groundbreaking move to professionalize and regulate the social work sector, the Parliament of the Republic of Sierra Leone has passed the Professional Social Work Regulatory Act, 2025. This historic legislation marks the first time the country has enacted a legal framework to govern the practice, conduct, and standards of

Sierra Leone Healthcare Electrification Project, led by Sustainable Energy for All (SEforALL), has entered its third phase with the installation of solar power systems in 11 additional health facilities across the country. This marks a major milestone in Sierra Leone’s journey towards reliable, sustainable energy access in the healthcare sector. Supported by funding from the

As a Public Relations (PR) specialist who has worked with a variety of brands, influencers, media platforms, and public personalities across Sierra Leone, I’ve come to understand that effective communication can define the trajectory of any public figure—especially politicians. In our country, where public sentiment can shift rapidly and political trust is often fragile, PR

In Africa’s rapidly growing startup ecosystem, visibility and trust are two key ingredients for success. With limited budgets and increasing competition, African startups must leverage effective public relations (PR) strategies to build strong reputations, attract investors, and engage their audiences. This article outlines the Top 10 Public Relations Strategies for African Startups that are cost-effective