The Miss Sierra Leone pageant is more than just a beauty contest. It is a national platform that gives young women the chance to showcase their intelligence, leadership, talents, and commitment to creating positive change. Through their “Beauty with a Purpose” projects, contestants address important social issues and inspire others across the country. Miss Sierra Leone also provides an opportunity for young women to represent Sierra Leone on the international stage, promoting the country’s culture, beauty, and values. It is a powerful platform that empowers young women to lead, advocate, and make a real difference.
Through my work as a freelance journalist, communication strategist, fixer, blogger, youth organizer, event manager, spokesperson, and public relations expert, I have had the honor of working with four outstanding individuals who are now contesting for Miss Sierra Leone: Mariyam Lorba Konneh, Lala Sidibe, Lachaeveh Alberta Caizarine Davies, and Ambassador Zizer JJ Mumgbay. Each one of them has impressed me with their passion, dedication, and professionalism.
I first worked with Mariyam Lorba Konneh during my time at Africa Young Voices (AYV), where I served as Deputy Director for Online and Print. Mariyam was the reigning Miss University Sierra Leone at the time. She was always professional, respectful, and focused on her goals. Later, I had another opportunity to work with her through the United Sierra Leone Wave Alliance, where I serve as the Coordinator. Mariyam’s passion for female health and hygiene education was very clear, and her commitment to her advocacy work stood out every time we met.
About Mariyam Lorba Konneh:
Mariyam is a 20-year-old student at the Institute of Public Administration and Management (IPAM), University of Sierra Leone, studying Banking and Finance. She won the AYV Miss University 2022 title and represented Sierra Leone at Miss University Africa in Nigeria. She is the founder and CEO of “Mariyam’s Ways,” a beauty and media platform, and has also launched “Mariyam’s Beauty Line” and “Mariyam’s Essentials,” promoting feminine hygiene. Her work centers around dignity, education, and empowerment.
I first met Lala Sidibe while also working at AYV. At the time, we were preparing for World Menstrual Hygiene Day, and I was tasked with producing a documentary celebrating individuals and organizations making a difference in menstrual health. I was given Lala’s contact, and we scheduled an interview. She was impressive — articulate, passionate, and deeply committed to her cause. Later, I also invited her for an interview at Spark Media, a video production company where I was producing a show, and again, her professionalism and energy stood out.
About Lala Sidibe:
Lala Sidibe is a young leader and the Executive Director of The Empowered Girls Advocacy (TEGA), an organization that focuses on empowering girls through education and mentorship. She is currently studying Gender and Development Studies at Fourah Bay College, University of Sierra Leone. Lala has worked on community projects, including documentaries highlighting the challenges children face in underserved communities. She is now one of the contestants for Miss Sierra Leone 2025, using her platform to further advocate for young girls’ rights and empowerment.
I worked with Lachaeveh Alberta Caizarine Davies when my company, Salone Messenger, was hired to do profiling for the Miss University contestants. Lachaeveh was one of the contestants, and throughout the project, she was easy to work with, dedicated, and creative. Since then, I have had the opportunity to work with her on several occasions, and she has always been consistent and passionate about her work.
About Lachaeveh Alberta Caizarine Davies:
Lachaeveh Alberta Caizarine Davies is a 23-year-old Sierra Leonean model, climate change advocate, writer, and communications student at the University of Makeni. Born on December 26, 2001, in Freetown, she has built a reputation as a multifaceted young leader. Davies is currently representing Western Area Rural District in the Miss Sierra Leone 2025 pageant.
Education and Career
Davies completed her primary education at Life of Light Preparatory School and Kingharman School. She continued her secondary education at Beacon High School in Sierra Leone. After relocating to Ghana, she sat for her WASSCE exams at Supreme College International in Kumasi. She initially enrolled at Christian Service University College in Ghana to pursue Communication Studies but later transferred to the University of Makeni in Sierra Leone where she completed a BA in Mass Communication.
Achievements and Advocacy
Davies has been actively involved in student politics, volunteering, and advocacy for climate change. She currently serves as the Minister of Tourism and Cultural Affairs at her university. Her advocacy for climate change began after realizing the impact of human actions on the environment and future generations. She has since dedicated herself to raising awareness and promoting sustainable practices.
Pageantry and Recognition
Davies’ pageantry journey began with her winning Miss Project and Miss SHS Ashanti in Ghana. She was also named Student of the Year at Christian Service University College. In Sierra Leone, she was second runner-up in Miss UNIMAK 2021 and went on to win Miss UNIMAK 2022. . In December 2024, she was crowned Miss Freetown 2024, representing the Goderich community.
Social Media
Davies maintains an active presence on social media platforms, where she shares updates on her pageantry journey, advocacy work, and personal insights. Her Instagram handle is @lachaeveh
Contact Make Impact Global Communications for PR Services
I first met Ambassador Zizer JJ Mumgbay while working on a project profiling journalists in Sierra Leone. At the time, she was already making waves in the media industry. She impressed me with her professionalism, and since then, I have continued working with her. She has also helped me in coordinating and hosting some of my clients, showing her reliability and strong work ethic.
About Ambassador Zizer JJ Mumgbay:
Ambassador Zizer JJ Mumgbay is a journalist working with Star TV and is currently contesting in the Miss Sierra Leone 2025 pageant, representing Kailahun District. In the pageant context, the title “Ambassador” highlights her role as a representative and advocate for her district. There is no public record of her holding an official diplomatic position. She continues to use her skills and platform to bring positive change and uplift her community.
It has been a real honor working with Mariyam, Lala, Lachaeveh, and Ambassador Zizer. Each one of them is a true reflection of leadership, purpose, and service.
I wish them all the very best in the Miss Sierra Leone 2025 competition. May the best woman win!
Sallu Kamuskay is a Sierra Leonean freelance journalist, communication strategist, fixer, blogger, youth organizer, event manager, spokesperson, and public relations expert. He is the founder and executive director of Salone Messenger, a global multimedia and public relations firm based in Sierra Leone .Log in or sign up to view+9Sallu Kamuskay+9Sallu Kamuskay+9Muck Rack+5Muck Rack+5Sallu Kamuskay+5
Kamuskay’s professional focus includes negotiating deals and managing social media for professionals, influencers, politicians, media houses, organizations, and companies. He emphasizes protecting, promoting, and defending his clients in the face of cyberbullying, operating under the movement he calls “The Concierge of Media” (COM) .Sallu Kamuskay+4Sallu Kamuskay+4Sallu Kamuskay+4Muck Rack+4Sallu Kamuskay+4Sallu Kamuskay+4
He has contributed to various national and international media outlets, including Equal Times, MDPI, AllAfrica, The Sierra Leone Telegraph, Swit Salone, Concord Times, Global Times Newspaper Online, and The Calabash Newspaper
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